Carla Marshall-Waggett is a marketing professional with more than 20 years of experience in the medical device, educational, and life sciences communities. Specializing in communications, customer relations, and event organization, she focuses on helping clients find solutions through outreach and community-building as foundations for success.
Carla Marshall-Waggett earned her degree in Film & Communications from Penn State in 1984, focused on writing and directing. In 1988, she jumped at an opportunity to join Bio-Rad’s Ophthalmic Division, beginning her career in the sciences and quickly discovering marketing as a passion. In 1989, she left Bio-Rad to help start-up the joint-venture, Tomey USA. On the forefront of the refractive surgery wave with their corneal topography system, Tomey Japan bought out the U.S. arm of the company in 1998. Ms. Marshall-Waggett then joined WGBH Educational Foundation as a Senior Web Developer. There she launched companion websites for programs including This Old House, and supporting NOVA, Antiques Roadshow and others. In 2002, she joined New Objective as Director of Business Development. While there, Ms. Marshall-Waggett was introduced to the mass spec community, working to build customer service, technical support, an international distributor network, as well as event planning. With expanded responsibilities for marketing, graphic design, branding, and sales and more, she moved into the Director of Marketing and Communications position, with a growing role in support of CPSA, globally. With the pandemic taking a very hard toll on business, particularly small business, Ms. Marshall-Waggett left New Objective to focus on working with companies struggling to make connections in this current dynamic.
Ms. Marshall-Waggett has been a member of ASMS for 17 years, serving twice as an ASMS Corporate Liaison representing small and medium business. Understanding the importance of the ASMS annual conference, especially to small businesses, working together with the amazing team at ASMS, she hopes to continue the legacy of the past adapted to the “new normal.”
Living in Massachusetts, Ms. Marshall-Waggett is inspired and supported by Becky, her wife of 15 years. She is an avid movie buff who enjoys photography, traveling in their RV, fundraising, quilting, and learning new programming languages and technology.